Can social media marketing increase your sales?

By Chris Bennett Oct 02 2019

Social media is undoubtedly one of the biggest technological breakthroughs of the last decade.

Platforms such as Facebook and Instagram now collectively boast over 3 billion users worldwide. There are currently 44 million active social media users in the UK — that’s 66% of the population!

The question is — can social media increase the sales of your business? If so, how can you utilise social networks as part of your marketing strategy to maximise your businesses profits?

In this article, we’re going to go through some of the reasons why you need to start using social media as part of your business strategy to improve the awareness of your brand and ultimately increase your overall revenue.

 

Should I Use Social Media Marketing?

The answer to this is simple — YES!

To be a successful business in this push-button age, you have to be using social media. 

However, it’s worth noting that you must have a solid strategy in place if you want to get the most out of social media platforms. 

Whilst social media is arguably one of the most important elements in your marketing strategy, it can also be the most difficult to master. 

Growing your social media pages can take time and investment — it can take months for you to grow your social media accounts organically and you may need to use paid advertising to promote your page.

Using the right tactics, you'll be able to grow your social pages rapidly and begin reaping the rewards of increased sales for your business.

Man writing on glass board with a marker
Adding social to your marketing strategy will help boost sales.

There are several ways you can use social media to dramatically improve the awareness of your business, build your reputation, and to generate more revenue. 

 

Creating Engaging Content

There are one rules when it comes to using social media — content is king. 

If you're looking to create an engaging social media page that promotes your business, you want to post awesome content regularly — poor content = poor results. 

To do this, you need to devise a content strategy that will help you to plan out the type of content you'll be posting, and how you'll execute each post. This strategy doesn't need to be anything fancy, just a simple list of content ideas that you can post throughout the week to generate engagement and interest in your business. 

 

Examples

You may be an independent restaurant looking to drive more customers to make bookings. In this instance, you want to have high-quality pictures and videos of each item on your menu, ready to be posted to your social media page. This will entice your audience to consider booking a table at your restaurant. 

If you have a daily special, make sure the chef prepares it before service so you can grab an awesome picture — post this to your Facebook page and including instructions on how your followers can book a table.

The tools offered by social platforms such as Facebook are truly amazing — if you take the time to learn how to use them to their full potential, your business will grow significantly.

Paid Promotions

Most social media platforms offer an amazing set of paid promotional tools that will help you reach new customers for your business.

Facebook's ads manager will enable you to create advertisements that specifically target people within a 10-mile radius of your business, based on their interests, age, annual income, and so much more. 

Using these tools correctly will enable you to target the ideal customers to your business. 

 

Examples

If you’re an independent hair salon looking to extend your services into the weddings industry, you can target women within your local area, aged between 25-35, earning £25,000+ a year, and who have recently gotten engaged. 

The tools offered by social platforms such as Facebook are truly amazing — if you take the time to learn how to use them to their full potential, your business will grow significantly.

Woman with shopping bags
You can target ultra-specific demographics to suit your exact marketing needs.

Why Should I Use Social Media For My Business?

As we’ve already outlined, using social media can have a powerful impact on the success of your business — use these platforms effectively and they will likely become one of the most important assets to your business.

Other than building your brand's reputation and increasing the number of customers coming through to your business, social media can play a crucial role in securing the lifetime value (LTV) of your customer base. 

The lifetime value of your customers can be calculated using the following equation — frequency of their visit (per month) x average amount spent x 5 years. This equation takes into account variables such as the customer relocating away from the area, choosing another business, etc. 

Social media can help you preserve this lifetime value by keeping all of your customers updated about your business — what items you’re currently selling, offers available, etc. 

Traditionally, businesses would have to constantly keep advertising in magazines, newspapers, using posters, and more to stay relevant and in the public eye. Today, you can simply upload a photo to your Instagram followers and achieve the same effect.

Customer paying by card at a till point
Social media can help boost and preserve the LTV of your customers.

Finding the right strategy

Every business is unique — that’s why you must find the right social media strategy that suits your business. 

When devising your social media strategy, it pays to consider your business's goals. If you're looking to improve brand awareness, improve your reputation, or increase your overall sales, your strategy will need to be created with these goals in mind.

To determine the right strategy for your business, you need to consider a few different factors, including:

  • Your business’s goals: are you looking to improve your reputation? Do you want to appeal to another demographic? 
     
  • How often you should post content: daily, weekly, or monthly?
     
  • The type of content you’re going to post: This will largely depend on your target audience — what content do they want to engage with?
     
  • Your target audience: who is your target audience?
     
  • Your budget: the amount of money you want to allocate to social media — paid ads, creating content, etc.
     
  • The time you have to spend using social media: how much time can you allocate to fully utilising social media for your business?

What social media platforms will suit your business best: different social media platforms work better for certain businesses.

Woman leading a meeting around a table
An effective social strategy requires insight into your customers

How to ensure your strategy is working

If you’re putting a lot of time and effort into your social media strategy, you want to ensure your hard work is paying off — and that you’re making a solid return on your investment.  

This is why it’s crucial to use various tools to measure the success of your strategy.

Most social platforms, including Facebook and Instagram, come readily equipped with analytical tools that will help you observe the success of each post. You'll be able to see how many people liked your posts, how many times it was viewed, and how it converted into more visits on your social page and website.

Using tools such as Sprout Social, you’ll be able to gain a detailed view of exactly how your social strategy is working — enabling you to fine-tune your approach to get the most out each social platform. 

If you have a website, you’ll be able to use advanced functions such as Facebook Pixels — which can be embedded into your website — so you can track the people who have taken an interest in your business and see what actions they’ve taken on your website e.g. booking a table, viewing your product range, etc.

 

Your thoughts

Social media can be one of the most effective marketing tools in the modern-day and age. Using social platforms to their full potential has the power to transform your business overall success. 

We’d love to know what your current social media strategy is — how are you using social networks to increase your sales? How successful is your social strategy? Do you even have a plan in place? 

If you’re curious to learn more about how you can use social media marketing to maximise your business’s profits, then contact us today to arrange a discussion with one of our friendly, expert social media marketing strategists.

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